Senin, 11 Januari 2010

As one of the four remaining brands at the new General Motor

GMC Granite Concept – Click above for high-res image gallery

As one of the four remaining brands at the new General Motors, the folks in charge of GMC are trying to come up with a reason for the brand to exist. Until now, GMC's wares have been to Chevrolet trucks what Mercury has been Ford – same stuff different badges. Over the last decade the marketing boffins have tried to position GMC as "Industrial Grade," but it's never been entirely clear exactly what that means.

As a general rule, GMC doesn't produce concept vehicles, but at this year's Detroit Auto Show that's set to change. The GMC Granite is being badged as an "urban utility vehicle," a compact crossover that could slot in below the Terrain and give the brand something relatively unique. GM hasn't divulged what platform underpins the Granite, but it's likely to share many parts with GM's global compact (Delta II) architecture. That means this Granite will have a lot in common with the upcoming Chevy Orlando, but with a five-inch shorter wheelbase and a few other unique attributes you can read about after the jump.


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